Mount Gay sails into Cowes Week

09 July, 2010

Mount Gay rum is an official sponsor of Cowes Week, which runs from July 31 to August 7. It will host a party and carry out sampling activity at its own booth.

Kathy Roe, senior brand manager at First Drinks, said: “This year will see our biggest-ever marketing spend on Mount Gay in the UK, which has enabled us to increase our support for Cowes Week.

“Mount Gay has forged a strong presence within the global sailing community over the past three centuries and Cowes Week offers us a great opportunity to build on this.”?




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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