Mount Gay sails into Cowes Week

09 July, 2010

Mount Gay rum is an official sponsor of Cowes Week, which runs from July 31 to August 7. It will host a party and carry out sampling activity at its own booth.

Kathy Roe, senior brand manager at First Drinks, said: “This year will see our biggest-ever marketing spend on Mount Gay in the UK, which has enabled us to increase our support for Cowes Week.

“Mount Gay has forged a strong presence within the global sailing community over the past three centuries and Cowes Week offers us a great opportunity to build on this.”?




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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