Vodkat extends reach to students

09 July, 2010

Vodkat schnapps has signed a deal to advertise on a campus TV service.

The campaign will run on Sub TV, which broadcasts on 42-inch plasma screens in high-footfall students’ unions.

Supplier Intercontinental Brands said the deal would enable it to reach 1.8 million 18 to 24 year olds, with ads appearing on 717 screens at 94 campus sites across the country.

The campaign will run from freshers’ week at the start of the autumn term until November.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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