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09 July, 2010

Courvoisier Cognac is running a heavyweight advertorial campaign in The Times to publicise a number of summer events it is involved under the umbrella of the Revolutionary Spirit Festival.

The publicity campaign kicks off with an eight-page guide in the newspaper’s Playlist supplement with information on the best summer nights out and events, including its own dates.

Full-page coverage will appear for a further six weeks in the supplement, around key themes such as live music or alfresco bars.

There will also be a microsite on The Times website.

Janice McIntosh, marketing manager for the Cognac at distributor Maxxium UK, said: “This campaign will ensure Courvoisier is front-of-mind with our target consumers while positioning the brand alongside revolutionary events in the UK this year.”?Events under the Revolutionary Spirit Festival banner include a food event with jelly art creator Bompass & Parr, a Punchdrunk theatre company production with the English National Opera and a presence at the Secret Garden Party festival.




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There's not going to be a campaign for that for much longer

The campaign name There’s A Beer For That may have got cynics like me trying to think of things there wasn’t a beer for, but broadly speaking it was a force for good.

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