Sunday lunch in Shloer TV ads

09 July, 2010

Shloer is returning to TV with its Best Served Shared on Sundays campaign.

Ads will appear alongside food-focused programmes on ITV1, Living, Five, Good Food and GMTV, leading into and over the course of weekends to tap into main shopping days. The campaign will also appear in print version in OK and Hello.

The broadcast and print ads both have Sunday lunch and barbecue themes.

Marketing controller Amanda Grabham said: “Including TV advertising in the 2010 marketing mix will enable us to reach an even bigger audience and will drive additional volume for stockists.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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