Sunday lunch in Shloer TV ads

09 July, 2010

Shloer is returning to TV with its Best Served Shared on Sundays campaign.

Ads will appear alongside food-focused programmes on ITV1, Living, Five, Good Food and GMTV, leading into and over the course of weekends to tap into main shopping days. The campaign will also appear in print version in OK and Hello.

The broadcast and print ads both have Sunday lunch and barbecue themes.

Marketing controller Amanda Grabham said: “Including TV advertising in the 2010 marketing mix will enable us to reach an even bigger audience and will drive additional volume for stockists.”




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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