Maynards doubles the taste sensation

09 July, 2010

Cadbury has released a limited edition of its Maynards wine gums brand.

New Fruit Duos feature six dual-flavour combinations in each pack: strawberry and lime, strawberry and blackberry, apple and blackberry, apple and pear, tangerine and pear, and tangerine and lime.

The launch is being backed by a £2 million marketing campaign for the whole Maynards range, comprising TV advertising and POS.

Fruit Duos come in 170g bags with an rrp of £1, with 215g bags at £1.49 and a 52g roll-pack at 44p.?




Bookmark this


Site Search

COMMENT

What to expect at Christmas

The arrival of October means that we’re now officially in Nielsen’s Christmas trading period. Manufacturers and retailers alike have until December 30 to optimise their sales plans and activate them in-store in order to win at Christmas.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter