I-Focus gets its vits out

09 July, 2010

Coca-Cola Enterprises has added to its Glaceau vitamin water range.

I-Focus joins the range, which was launched two years ago and includes Multi-V Lemonade and Revive Fruit Punch.

The new drink is strawberry and kiwi flavour and contains vitamins A, B and C. It is available in 50cl bottles.

The launch of I-Focus will be backed by a digital and experiential campaign including bespoke POS around the theme Show Us Your Vits.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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