I-Focus gets its vits out

09 July, 2010

Coca-Cola Enterprises has added to its Glaceau vitamin water range.

I-Focus joins the range, which was launched two years ago and includes Multi-V Lemonade and Revive Fruit Punch.

The new drink is strawberry and kiwi flavour and contains vitamins A, B and C. It is available in 50cl bottles.

The launch of I-Focus will be backed by a digital and experiential campaign including bespoke POS around the theme Show Us Your Vits.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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