In brief
Published:  09 July, 2010

l Retro soft drinks brand Fentimans is launching its Rose Lemonade in 27.5cl bottles. The company said the move was a response to consumer demand for a smaller serve – it was previously available only in 75cl bottles. The smaller pack has an rrp of £1.39. The drink is made using real lemons and the rose otto essential oil from Bulgaria.

Cadbury is backing its new Wispa Duo bar with a £1.2 million ad campaign. The national outdoor and online campaign invites consumers to get in touch through Facebook to say whether they prefer the left or right side of the bar.

Wrigley’s Airwaves is sponsoring the Motorbase Performance team in this year’s Dunlop MSA Touring Car Championships. The series is being televised on ITV4 until October.

Tobacco firm JTI has a new limited edition pack for 20s of its Camel Blue cigarette brand. The design will be available until the end of July in independent and wholesale channels.

A report from You Gov claims one in four adults thinks fizzy drinks are the main cause of obesity, and 71% think soft drinks are bad for the teeth. More than two-thirds are worried about the influence manufacturers have on young people, with 29% in favour of an ad ban for carbonated and sugary drinks.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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