WKD darts sponsorship

09 July, 2010

Beverage Brands has signed a major darts sponsorship deal for its WKD Core cider.

The brand is backing the 2010 World Matchplay Championship which runs from July 17 to 25 at Blackpool’s Winter Gardens, and which will be televised live on Sky Sports.

WKD Core logos will appear on players’ shirts and on venue branding.

Sampling activity and special promotions will be held at the venue and on-site advertising will position Core as “one hundred and tasty” and “as tasty as a nine-dart finish”.

Visitors to the WKD website will have the chance to win a darts shirt signed by tournament competitors.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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