Lambrini links with TV stylist

13 July, 2010

Lambrini is offering a £2,000 shopping spree with TV stylist Patrick Swan in an on-pack offer.

The promotion will run on 600,000 75cl bottles of cherry, peach and rosé versions of the Halewood International brand until October.

There will be £1,000 shopping sprees at Debenhams for two other winners, while 25 runnners-up will get £250 in Love2Shop vouchers.

Senior brand manager Sue Beck said: “We are always looking for new ways to engage with existing and new Lambrini consumers and are anticipating that this promotion will attract significant interest from female consumers which will drive sales of the brand.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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