Lamb's to back RNLI

13 July, 2010

Lambís Navy rum is running an on-pack competition giving consumers the chance to win a two-week cruise.

The promotion is to mark Lambís announcement that it will be supporting the Royal National Lifeboat Institution during 2010.

It will appear on around 100,000 bottles and brand owner Halewood International will be donating £1 to the charity for each of the first 25,000 competition entries it receives.

The competition prize is a 14-night cruise for two with Fred Olsen Cruises.

Senior brand manager Sue Beck said: ďThis is the first time that Lambís has supported a charity in this way.

ďThe RNLI provides a perfect fit for the brand due to Lambís longstanding synergy with the sea.Ē




Bookmark this


Site Search

COMMENT

The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Twitter