Figures reveal growth in £6-£10 bracket

23 July, 2010

New figures released by the Wine & Spirit Trade Association show a sharp increase in sales of wine in the £6 to £10 price bracket.

Sales of wines between £6 and £7 were ahead by 25%, and those priced between £9 and £10 were up 19.1% in value terms.

WSTA chief executive Jeremy Beadles said: “The growth in the £6-£7 and £9-10 ranges does suggest that, while consumers may be cutting back on spending elsewhere, the attraction of a better bottle of wine at home is tempting wine drinkers to spend a little more.”?Rosé sales in the off-trade rose by 9.2% in value in the year to May, with volume sales up 7.6%.

There was good news for Champagne too, with sales up by 7.7% in value, though a 12.5% increase in volumes suggests discounting is still playing a part in the fortunes of the category.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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