Piper-Heidsieck is official Cowes fizz

23 July, 2010

Piper-Heidsieck Champagne has extended its links with the nautical world by becoming the official Champagne of Cowes Week, which runs from July 31.

The brand already sponsors the Southampton and London Boat Shows.

Cowes Week participants will be invited to have a celebratory glass of fizz at the Piper-Heidsieck-branded bar at Cowes Yacht Haven.

Victor Lanson, marketing controller for the brand at First Drinks, said: “Cowes Week is the ideal platform for Piper-Heidsieck to showcase its premium credentials.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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