WKD Core ‘one hundred and tasty’

23 July, 2010

Beverage Brands has signed a major darts sponsorship deal for its WKD Core cider.

The brand is backing the 2010 World Match Play Championships, which runs until July 25 at Blackpool’s Winter Gardens and will be broadcast live on Sky Sports.

WKD Core logos will appear on players’ shirts and on venue branding.

Sampling activity and special promotions will be held at the venue and on-site advertising will position Core as “one hundred and tasty” and “as tasty as a nine-dart finish”.

Visitors to the WKD website will have the chance to win a darts shirt signed by tournament competitors.




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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