WKD Core ‘one hundred and tasty’

23 July, 2010

Beverage Brands has signed a major darts sponsorship deal for its WKD Core cider.

The brand is backing the 2010 World Match Play Championships, which runs until July 25 at Blackpool’s Winter Gardens and will be broadcast live on Sky Sports.

WKD Core logos will appear on players’ shirts and on venue branding.

Sampling activity and special promotions will be held at the venue and on-site advertising will position Core as “one hundred and tasty” and “as tasty as a nine-dart finish”.

Visitors to the WKD website will have the chance to win a darts shirt signed by tournament competitors.




Bookmark this


Site Search

COMMENT

The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Twitter