Dragonsí Den reject lands second major wine deal

23 July, 2010

Intercontinental Brands is launching its Italian Job wines in the Tulip packaging rejected on TVís Dragonsí Den.

The pack comprises a single-serve plastic glass with a foil lid and has already been used by M&S for its Le Froglet range.

The Tulip is the brainchild of entrepreneur James Nash and is being marketed through his Wine Innovations company.

ICB managing director John Mills said: ďThe Tulip is a brilliant value-added concept and will revolutionise the single-serve wine offering. This is an occasion and packaging-led format that appeals to consumers who want convenience and a pleasurable wine-drinking experience.Ē?The Italian Job Tulip is available in Sauvignon Blanc, Sangiovese Merlot and Sangiovese Rosť.




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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