Celebs sign up for Redwood Challenge

23 July, 2010

Former England rugby union star Matt Dawson and celebrity chef Mitch Tonks have signed up for the Redwood Creek Challenge.

The event comprises kayaking, running and an obstacle course, and is being held by the Californian wine brand at Bedgebury in Kent on September 4.

Shona Reynolds, marketing manager for the Gallo-owned wine brand, said: “Our wines are inspired by the rugged, open terrain of California and we wanted to bring Redwood Creek’s spirit of the great outdoors to the UK.”?Redwood Creek is stocked by Tesco, Asda and Morrisons (rrp £7.37).




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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