Berry Bros relaunches app for iPad

23 July, 2010

Berry Bros & Rudd has relaunched its iPhone app, which first appeared last year.

The new version is compatible with the iPad and comes with more detailed information about vintages and improved search functionality. This allows users to filter results by price and vintage, as well as wine name, region, producer and grape.

Transactional improvements also mean it’s easier to make purchases through the free app.

Charlie Bennett, website and marketing development manager at Berry Bros, said: “Customers can view all Berry Bros’ wines, tasting notes and vintage charts at any time, wherever they are.”?The app can be downloaded from Berry Bros’ website bbr.com.




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In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

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