Berry Bros relaunches app for iPad

23 July, 2010

Berry Bros & Rudd has relaunched its iPhone app, which first appeared last year.

The new version is compatible with the iPad and comes with more detailed information about vintages and improved search functionality. This allows users to filter results by price and vintage, as well as wine name, region, producer and grape.

Transactional improvements also mean it’s easier to make purchases through the free app.

Charlie Bennett, website and marketing development manager at Berry Bros, said: “Customers can view all Berry Bros’ wines, tasting notes and vintage charts at any time, wherever they are.”?The app can be downloaded from Berry Bros’ website bbr.com.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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