Piper-Heidsieck is official Cowes fizz

23 July, 2010

Piper-Heidsieck Champagne has extended its links with the nautical world by becoming the official Champagne of Cowes Week, which runs from July 31.

The brand already sponsors the Southampton and London Boat Shows.

Cowes Week participants will be invited to have a celebratory glass of fizz at the Piper-Heidsieck-branded bar at Cowes Yacht Haven.

Victor Lanson, marketing controller for the brand at First Drinks, said: “Cowes Week is the ideal platform for Piper-Heidsieck to showcase its premium credentials.”




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The limitations of Instawines

Picture the scene. You put your key in the keyhole, shove the door with your shoulder, drop your bags and look down. There, beaming up at you, is some relative or friend’s smug postcard with sandy beaches, Piña Coladas and palm trees (or, these days, an in nity pool and a detox smoothie) with a literal or metaphorical “wish you were here” written large.

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