Piper-Heidsieck is official Cowes fizz

23 July, 2010

Piper-Heidsieck Champagne has extended its links with the nautical world by becoming the official Champagne of Cowes Week, which runs from July 31.

The brand already sponsors the Southampton and London Boat Shows.

Cowes Week participants will be invited to have a celebratory glass of fizz at the Piper-Heidsieck-branded bar at Cowes Yacht Haven.

Victor Lanson, marketing controller for the brand at First Drinks, said: “Cowes Week is the ideal platform for Piper-Heidsieck to showcase its premium credentials.”




Bookmark this


Site Search

COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter