In brief

23 July, 2010

l Hornitos tequila is hosting a pop-up tattoo parlour at a London art gallery. The parlour will be at the Dray Walk Gallery on Brick Lane in the East End, on August 1. It will form the centrepiece of an exhibition of winning designs in a competition for body artists to design a limited edition bottle for the tequila. The tattoo parlour will offer product samplings and free temporary tattoos.

Royal Mint-Chocolate liqueur brand has returned to the UK market after an absence of a year. The brand has signed a new agency deal with liqueur specialist Malcolm Cowen, which handles it internationally, except in the US.

Bombay Sapphire will be serving a gin punch specially created for the occasion at the Summer Camp design event at London’s V&A museum on July 30. Drinks will be served in card martini glasses created by designer Giles Miller and served in a communal campfire tent kitted out with special benches by another designer, Peter Marigold.

Appleton Estate has won Selfridges listings for its eight-year-old rum and its Koko Kanu speciality spirit brand.

Gavin Pike has been appointed as global brand director for Diageo’s Johnnie Walker Scotch brand. Pike is currently marketing and innovation director for Diageo’s Brandhouse Beverages venture in South Africa.

Pernod Ricard is reportedly launching a “winter edition” of Beefeater gin in travel retail and duty-free. Made with “winter botanicals” the spirit will be a limited edition version of the super-premium Beefeater 24 brand.

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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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Is blended Scotch overshadowed by single malt in retailers?

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