Navson launches chocolate milk cans

23 July, 2010

A chocolate milk drink has been launched by soft drinks producer Navson.

Mooch comes in original, hazelnut and mint varieties, in 25cl ring-pull cans with

an rrp of 99p.

The launch is supported by targeted sampling, in-store promotion and direct marketing designed to introduce the brand to 16 to 25 year olds with disposable income.

Navson marketing director Nevid Ahmed said: “We want to revitalise the milk aisle and prove that flavoured milk is more than just a child-friendly offering.

“It is important that we speak to a broader target market to shake up the category and communicate the often overlooked health benefits of milk.”




Bookmark this


Site Search

COMMENT

Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter