Digital cameras up for grabs with 7-Up

23 July, 2010

Britvic and Pepsi Co are giving away a Polaroid Two digital camera every hour in an on-pack promotion on 7-Up.

The Simple Pleasures promotion will run from August 9 to October 4 across all bottle and can sizes.

The cameras will be allocated through an online prize draw in which consumers have to enter the last four digits of the barcode from their pack.

Lucy Harman, brand manager at Britvic, said: “This promotion reminds consumers how they can take some time out to enjoy life’s simple pleasures.

“The activity will aim to build on the success of the brand, which recorded double-digit growth last year.”




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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