Digital cameras up for grabs with 7-Up

23 July, 2010

Britvic and Pepsi Co are giving away a Polaroid Two digital camera every hour in an on-pack promotion on 7-Up.

The Simple Pleasures promotion will run from August 9 to October 4 across all bottle and can sizes.

The cameras will be allocated through an online prize draw in which consumers have to enter the last four digits of the barcode from their pack.

Lucy Harman, brand manager at Britvic, said: “This promotion reminds consumers how they can take some time out to enjoy life’s simple pleasures.

“The activity will aim to build on the success of the brand, which recorded double-digit growth last year.”




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The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

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