Digital cameras up for grabs with 7-Up

23 July, 2010

Britvic and Pepsi Co are giving away a Polaroid Two digital camera every hour in an on-pack promotion on 7-Up.

The Simple Pleasures promotion will run from August 9 to October 4 across all bottle and can sizes.

The cameras will be allocated through an online prize draw in which consumers have to enter the last four digits of the barcode from their pack.

Lucy Harman, brand manager at Britvic, said: “This promotion reminds consumers how they can take some time out to enjoy life’s simple pleasures.

“The activity will aim to build on the success of the brand, which recorded double-digit growth last year.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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