the forum

23 July, 2010

Q Some of the wines in my shop have damaged labels. Do you think it is acceptable to photocopy a pristine label and apply it to the damaged stock???A If thatís a genuine question, I think you need to seriously reconsider your choice of career.

Michael, Warwickshire??A Donít do that. Repeat: donít do that. Youíll quite clearly make the wines look like counterfeits which, at the very least, will deter people from buying them, and at worst,?invite a visit from Trading Standards officers.

Mac, West Yorkshire??A If the wines are decent ones, and you have some labels which are not damaged, then I think itís acceptable to make a photocopy and display it on the shelf or rack where the damaged stock is kept.

However, a much better solution would be to contact the supplier and ask if the stock or labels can?be replaced.

Carrie, London??Q Can anyone really tell the difference between port?that is made with machine-?crushed grapes and port thatís made by foot-treading???ASome people claim they can tell the products apart, because of the difference in crushing action between human feet and conventional presses.

But the robotic lagares that are installed in some parts of the Douro in Portugal mimic the action of human feet and (apparently) achieve similar results.

JP, Kent??A I can, no sweat.

Bill, Lincolnshire??Q Is there any evidence that leaving shop lights on all night deters crime??Andrew, Manchester??Q Is it considered responsible to conduct wine appreciation events for 16 and 17-year-olds??Jeanne, Hampshire?




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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