Plans for extension of online drink controls

23 July, 2010

The advertising industry is looking at ways to extend advertising regulations to user-generated content online.

Ian Twinn, director of public affairs at the Incorporated Society of British Advertisers, said tougher rules would help to protect young people from irresponsible drinks marketing. Action could be taken this year, he said.

Twinn added: “What we can’t have is advertisers being held responsible for something a bunch of students decided to do at 3am or, dare I say, what a competitor might do.”?Portman Group chairman Seymour Fortescue said it was looking at revising its code of practice on marketing and packaging in early 2011.




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter