Plans for extension of online drink controls

23 July, 2010

The advertising industry is looking at ways to extend advertising regulations to user-generated content online.

Ian Twinn, director of public affairs at the Incorporated Society of British Advertisers, said tougher rules would help to protect young people from irresponsible drinks marketing. Action could be taken this year, he said.

Twinn added: “What we can’t have is advertisers being held responsible for something a bunch of students decided to do at 3am or, dare I say, what a competitor might do.”?Portman Group chairman Seymour Fortescue said it was looking at revising its code of practice on marketing and packaging in early 2011.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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