Dr Loosen fights bridge plans

23 July, 2010

Germany’s Dr Loosen wine brand is to feature a campaign to stop the building of a new road bridge in the Mosel region on its labels.

Plans to build the 1.7km bridge have galvanised members of the wine industry into action because it would stretch right across prime vineyard land, including the famous Ürziger Wurzgarten property.

Nigel Blundell, of Dr Loosen agent Awin Barratt Siegel Wine Agencies, has decided to highlight the issue with A Bridge Too Far neck collars on wines in the UK market to raise awareness.

Blundell said the idea came after visiting the region earlier this year and seeing “what a terrible effect this monstrous bridge could have, not only on the ecology but also tourism in the area”.

He added: “By putting neck hangers on the bottles, we are bringing the issue to the consumer’s attention.

“This is a beautiful and important stretch of vineyard land and it should not be facing this kind of threat.”?Winemaker Ernst Loosen added: “Building work for the motorway will mean we will be cut off from our water supply.

“The skyline of the bridge will be higher than the mountains, and we’re very worried about tourism because people come here for the beauty and not to look at such an ugly construction.”?Sainsbury’s, Waitrose, Asda, Booths, Oddbins, Majestic, Direct Wines and Averys have all agreed to ca




Bookmark this


Site Search

COMMENT

The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Twitter