In brief?

23 July, 2010

l Peroni Nastro Azzurro is launching an on-pack promotion as part of its new through-the-line campaign, Accademia del Film. The on-pack promotion is running on four, six and 12-packs of 33cl bottles, bottles of 66cl and 3x66cl packs. Consumers will have the chance to win one of 10 five-star trips to iconic Italian film locations, including Rome, Venice and Florence.

Foster’s has launched a new version of its Good Call campaign to “further reinforce the brand’s famous Aussie No Worries attitude”. Leaner sees Brad and Dan in a beach-side den, providing advice to Englishman Tom about his friend’s habit of standing too close.

The UK arm of Dutch brewer Bavaria has introduced Wit, a wheat beer, to its range of alcohol-free beers as a “refreshing new alternative to summer soft drinks”. The beer is available in Tesco, Asda, Morrisons, Ocado and range of convenience stores.

The Brewers Association’s Export Development Program will showcase a variety of US craft beers from small and independent breweries at the Great British Beer Festival, from August 3-7 at Earls Court, London. For the first time the Brewers Association’s EDP is the official sponsor of Bières Sans Frontières, a programme that introduces unique beers to the British market.

Wychwood brewery’s Hobgoblin has teamed up with British motorbike company Royal Enfield to create an exclusive Hobgoblin Bullet bike, which will be given away to a lucky winner. The closing date for entries is November 30 and entrants can put themselves forward to win by texting Hobgoblin Enfield to 60300 or through

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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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Is blended Scotch overshadowed by single malt in retailers?

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