Packaging update for Kronenbourg

23 July, 2010

Heineken UK is to update the packaging for its Kronenbourg 1664 lager brand.

The new look adopts the global design for the brand, to give it a “Gallic, edgy and more modern look”.

The relaunch forms part of a marketing push which includes a new TV and press campaign from October.

The redesign includes a tweak to the reference to an in-can widget in the lager, changing it from Dynamo Système to Draught Système.




Bookmark this


Site Search

COMMENT

Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter