Lambís Navy Rum offers cruise prize

23 July, 2010

Lambís Navy Rum is running an on-pack competition giving consumers the chance to win a two-week cruise.

The promotion coincides with Lambís announcement that it will be supporting the Royal National Lifeboat Institution during 2010.

It will appear on around 100,000 bottles and brand owner Halewood International will be donating £1 to the charity for each of the first 25,000 competition entries it receives.

The competition prize is a 14-night cruise for two with Fred Olsen Cruises.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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