Pierhead taps into market gap with new beer styles

23 July, 2010

Pierhead is set to introduce four beers in different styles to its portfolio in a bid to tap into what it sees as niches in the market.

The importer is adding Canada’s Moosehead Pale Ale and Moosehead Light to its range, and Patagonia Blonde and Patagonia Negra from Argentina will be available at the end of August.

A spokesman said Moosehead Pale Ale was being brought on board as an answer to the “the increasing trend for pale ale in the UK”.

He added: “Patagonia is dedicated to brewing the highest quality premium beers, using only 100% natural ingredients, and still operates from the oldest brewery in Argentina.

“We will be importing the Blonde and Negra beers to fill the gap in the market for a genuinely premium Argentinian beer.”?Pierhead said it will be increasing its portfolio with “a number of new beers” in the near future, as well as taking on more sales staff and developing a new website.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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