Call for cohesive push for Welsh drinks

23 July, 2010

A dedicated strategy is needed to exploit the potential of the wine, beer and cider industries in Wales, according to a report from a committee of the country’s National Assembly.

The rural development sub-committee finding says the sectors are hampered by a lack of government expertise in the drinks industry and the absence of a co-ordinated promotional strategy.

The report cites the New Zealand wine industry as an example of what can be achieved by a country with a similar climate to Wales.

Committee chair Rhodri Glyn Thomas said: “We have only to look to the example of whisky in Scotland and Guinness and Baileys in Ireland to see the economic impact a well-marketed drinks industry with a strong national identity can have.

“The wine, beer and cider industries have the potential to make a similar contribution in Wales, with the right support and marketing.”




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Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

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