Call for cohesive push for Welsh drinks

23 July, 2010

A dedicated strategy is needed to exploit the potential of the wine, beer and cider industries in Wales, according to a report from a committee of the country’s National Assembly.

The rural development sub-committee finding says the sectors are hampered by a lack of government expertise in the drinks industry and the absence of a co-ordinated promotional strategy.

The report cites the New Zealand wine industry as an example of what can be achieved by a country with a similar climate to Wales.

Committee chair Rhodri Glyn Thomas said: “We have only to look to the example of whisky in Scotland and Guinness and Baileys in Ireland to see the economic impact a well-marketed drinks industry with a strong national identity can have.

“The wine, beer and cider industries have the potential to make a similar contribution in Wales, with the right support and marketing.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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