Pernod Ricard forms global wine arm

26 July, 2010

Pernod Ricard has formed a new company to develop the strategy of its portfolio of global wine brands.

Premium Wine Brands will be headed by Jean-Christophe Coutures, as chairman and chief executive officer.

He is currently chief executive of Pernod Ricard Pacific.

The company will oversee a portfolio which includes Jacobís Creek, Brancott and Campo Viejo.

Pernod Ricard has also bought its entire portfolio of vodka brands together under the umbrella of The Absolut Company.

The company will be charged with developing the groupís strategy across brands including Absolut and Wyborowa, plus speciality spirits Malibu and Kahlua.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle Ė which makes it especially galling that we spend so much time divided over it.

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