Pernod Ricard forms global wine arm

26 July, 2010

Pernod Ricard has formed a new company to develop the strategy of its portfolio of global wine brands.

Premium Wine Brands will be headed by Jean-Christophe Coutures, as chairman and chief executive officer.

He is currently chief executive of Pernod Ricard Pacific.

The company will oversee a portfolio which includes Jacobís Creek, Brancott and Campo Viejo.

Pernod Ricard has also bought its entire portfolio of vodka brands together under the umbrella of The Absolut Company.

The company will be charged with developing the groupís strategy across brands including Absolut and Wyborowa, plus speciality spirits Malibu and Kahlua.




Bookmark this


Site Search

COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter