New TV ad for Bulmers

29 July, 2010

A new TV campaign for Bulmers cider which focuses on the brand’s heritage will be launched next month.

The 40 second ad, called Summer HQ, “shows the lengths the Bulmers work force are prepared to go to in order to create and release the perfect summer’s day”, according to Heineken UK.

The campaign uses the new strapline Releasing the British summer since 1887.

Fiona Kennie, senior brand manager, said: “Bulmers was the pioneer of cider. Summer HQ encapsulates the sunshine, vitality and optimism we associate with summer and is a celebration of the relationship Bulmers has enjoyed over five generations with cider drinkers in Britain.”

The new ad is part of a multi-million pound marketing programme for Bulmers this year and will be supported by outdoor advertising, an experiential campaign and a series of limited edition product variants which kicked off with the launch of Bulmers Summer Blend in March.




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter