Gondola links with Toptable

04 August, 2010

Peter Jones’ Gondola Wines business has signed an exclusive contract to be the official wine partner of online restaurant review and booking site Toptable.

Four mixed case wines are being offered to Toptable visitors by the Dragon’s Den star’s new online wine retailing venture.

Alongside a mixed Champagne case, there is a cases of “classics”, a wine lovers’ collection and a case of South Australian “icons”.

An online food and wine matching programme will launch in September.

Ad-funded video content showcasing Gondola’s wine partners and top restaurants will be hosted on Gondola micro-site and links sent to Toptable’s 500-000-strong email database.

Gondola boss Angela Mount said: “The video content demonstrates the ease and immediacy of using online partnerships to bring a little more knowledge to the consumer.

“This will give our wine partners the opportunity to showcase their wines and for us to work with some of the country’s great restaurants.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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