Morganís embarks on TV adventure

06 August, 2010

Morganís Spiced rum is to be backed by its first national TV ad in the UK.

The ad continues the Diageo brandís Modern Adventurer campaign and the end-frame will feature the premix Morganís Spiced & Cola, with a prompt for consumers to visit the website and download a voucher for a free sample.

Marketing manager Ali Wilkes said: ďWe see huge potential for Morganís Spiced, having seen significant growth in Scotland and the north of England, and we are investing significantly to extend this success across the rest of the UK.

ďWe expect this activity to drive trial and increase sales opportunities.Ē

Bookmark this

Site Search


Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle Ė which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know