Hardys pins hopes on Pinot Grigio

06 August, 2010

Constellation Europe has added a Pinot Grigio to its Hardys VR range with the aim of tapping into the grape’s current popularity.

The wine is described as dry, medium-bodied with fresh citrus and poached white pear flavours.

Clare Griffiths, vice-president of marketing for Constellation Europe, said: “Hardys VR showcases uncomplicated wines that display true varietal character.

“The introduction of Pinot Grigio strengthens the range by delivering a variety that is growing in consumer popularity.”?The range comprises single varietal wines from the warm inland areas along south eastern Australia’s rivers.

Hardys is the second top-selling wine brand in the off-trade and has seen a 20% increase in sales, according to Nielsen (year to May 15, 2010).




Bookmark this


Site Search

COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter