Carling sponsors Scottish Premier League on Sky and ESPN

06 August, 2010

Carling has signed a two-year deal to be the exclusive sponsor of Scottish Premier League football on Sky Sports and ESPN.

The deal will run from the coming season until the end of the 2011/12 season and Carling will feature in break bumpers in live matches.

Paul Miller, director of sales at Molson Coors Scotland, said: “For a brand which is as passionate about football as the fans are, the Scottish Premier League is a fantastic platform for sharing the highs and the lows of the beautiful game.

“This sponsorship is another step forward in our plan to increase our marketing investment with the aim of stimulating the performance of the beer category and supporting our customers through difficult times.

“SPL games provide a key opportunity for our customers and we will be announcing an exciting range of marketing and promotional initiatives to help them maximise their sales.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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