Coke four-pack developed for indies

06 August, 2010

Coca-Cola Enterprises has developed a range of 33cl four-packs of the Coca-Cola range for independent stores.

The packs will be available in plain and 1.49 price-marked versions from August. Coca-Cola, Diet Coke and Coca-Cola Zero will all be available in the packs.

A separate on-pack promotion on the brands will give consumers the chance to win tickets every hour to live music events during August.

The promotion will run on 2-litre bottles, 33cl cans, 50cl bottles and six and eight-can 33cl multipacks.

In addition to the draws, visitors to the Coke Zone website will also be given points to redeem against other music-related products.

The promotion runs for four weeks and is backed by TV and cinema ads.

Trade communications manager Selena Taylor said: We know music appeals to a wide variety of people of all ages, so its the ideal vehicle for us to engage with our core teen and young adult consumers, as well as mums buying take-home packs for the family.




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In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

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