A taste of burlesque from Perrier

06 August, 2010

Perrier water is to feature the image of burlesque performer Dita Von Teese on limited edition bottles and cans.

The move is the third such collaboration for the brand, which has previously featured fashion designers Agnes B and Paul & Joe.

“The Perrier brand has always been edgy,” said Priya Shaheed, brand manager at Nestlé Waters UK.

“The stunning headshot of Dita Von Teese will create great standout on-shelf.

“This limited edition label is generating renewed interest in the brand, will help grow sales for our trade partners and reaffirms our commitment to the category.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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