New sharing bag for Randoms

06 August, 2010

Nestlé Confectionery is launching a 195g sharing bag of Rowntree’s Randoms.

The bag will have an rrp of £1.45 and contain 10 new Randoms shapes including foamy jigsaw pieces, padlocks and diggers.

The brand is being supported by a £3 million marketing campaign which includes TV advertising and invites to special events for randomly chosen Facebook fans of the brand.

Nestlé said the sharing-bag category was worth £755 million and was growing by 8% annually.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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