New sharing bag for Randoms

06 August, 2010

Nestlé Confectionery is launching a 195g sharing bag of Rowntree’s Randoms.

The bag will have an rrp of £1.45 and contain 10 new Randoms shapes including foamy jigsaw pieces, padlocks and diggers.

The brand is being supported by a £3 million marketing campaign which includes TV advertising and invites to special events for randomly chosen Facebook fans of the brand.

Nestlé said the sharing-bag category was worth £755 million and was growing by 8% annually.




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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