Bottlegreen thinks pink for charity

06 August, 2010

Soft drinks producer Bottlegreen is turning its Pomegranate & Elderflower cordial pink for a breast cancer charity.

The cordial, and Bottlegreen’s sparkling pressé range, will be renamed Bottlepink to promote Breast Cancer Awareness Month in October.

Bottlegreen is one of the Breakthough breast cancer charity’s principal sponsors for the year and will be donating 10% of the retail price of 111,000 bottles of the drinks produced.

The products will be sold in Tesco, Sainsbury’s, Morrisons, Waitrose and Budgens from September 15 to November 15.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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