Bottlegreen thinks pink for charity

06 August, 2010

Soft drinks producer Bottlegreen is turning its Pomegranate & Elderflower cordial pink for a breast cancer charity.

The cordial, and Bottlegreen’s sparkling pressé range, will be renamed Bottlepink to promote Breast Cancer Awareness Month in October.

Bottlegreen is one of the Breakthough breast cancer charity’s principal sponsors for the year and will be donating 10% of the retail price of 111,000 bottles of the drinks produced.

The products will be sold in Tesco, Sainsbury’s, Morrisons, Waitrose and Budgens from September 15 to November 15.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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