Glenfiddich salutes explorers in online initiative

10 August, 2010

Glenfiddich has created an online representation one of its most prized distillery warehouses as part of its Explorers marketing programme.

Visitors to the virtual warehouse can now take a look inside warehouse and have the chance to open a barrel and win its contents, from bottles of whisky to private tasting sessions with Malt Master Brian Kinsman. There is also the chance to win a £3,000 “adventure of a lifetime”.

The site, glenfiddichexplorers.co.uk, also hosts an interactive gallery of “the world’s most uplifting adventures and experiences” compiled by a panel of experts and distilled by Glenfiddich and curated by former GQ features editor Stephen Hobbs.

Members of the new Explorers programme will be given opportunities to discuss and share future challenges and dreams, and inspire each other to achieve their pioneering potential. Discussions will also extend to Facebook.

In addition, Explorer members get the chance to preview new whiskies, attend private tasting sessions and exclusive events.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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