Heineken back on TV with global ad

10 August, 2010

A Heineken commercial which has already clocked up 2.5 million views on YouTube hits UK TV and cinemas screens this month

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The multi-million pound burst of advertising will see the UK debut of Heinekenís Dutch advertisement, Walk in Fridge.

The 30-second ad will be screened from mid-August and run until mid-September. It contrasts a group of womenís excitement for a walk-in wardrobe with menís delight with a giant beer fridge.

Heineken UK estimates that 70% of the brandís 25-34 male target market will have the opportunity to see the advertisement more than four times in the five weeks the ad is on TV.

It will also be shown in selected cinemas over a 12- week period, on Video on Demand over a period of 19 weeks and will be supported by a digital outdoor campaign in London in addition to further digital and experiential marketing activity.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle Ė which makes it especially galling that we spend so much time divided over it.

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