Boost for Carlsberg UK sales

17 August, 2010

Carlsberg says its UK beer volume sales increased by more than 10% in the first half of 2010.

The Danish brewer claimed its market share had risen to 16.2% in the first six months, with gains in both on- and off-trade.

June was positively affected by the World Cup, but the beer market had dropped off by 1% since, it added.

Total Carlsberg Group operating profit increased by 12% in the first six months of 2010, though beer volumes were down by 2% at 55.8 million hl.

Chief executive Jorgen Buhl Rasmussen said: “The group’s performance was strong for the first six months in spite of challenging consumer dynamics.

“We will continue to balance our plans to improve efficiency and margins with our ambitions to drive top-line growth.”

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I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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