Banrock helps support bees

20 August, 2010

Banrock Station is supporting the Co-op’s campaign to preserve the bee population with the release of three limited-edition bottles available exclusively in the Co-op and Somerfield.

Five pence from every bottle of Banrock Station Shiraz Rosé, Semillon Sauvignon Blanc and Cabernet Sauvignon sold will be donated to the cause.

It hopes to raise £45,000 to help fund UK projects in the retailer’s Plan?Bee initiative.

The bottles feature a limited-edition label, with a flower and bee illustration, and neck collar highlighting the Plan Bee association to drive awareness and sales.

The brand will also be on promotion in the Co-op and Somerfield at £4.60 – down from £6.10.

Clare Griffiths, vice president for Constellation Europe, said: “Banrock Station is delighted to be supporting the Co-operative’s Plan Bee campaign as the latest in a long line of international environmental projects.

“The creation of the special-edition bottles highlighting Plan Bee will appeal to consumers who want to enjoy great quality wine while giving something back.” Banrock Station is situated 200km north east of Adelaide at Kingston on Murray, South Australia, and claims to have a growing reputation as an “eco-conscious wine brand”.

To date, the winery has contributed £2.3 million to 95 environmental projects around the world.




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter