Virgin to step up social media channels

20 August, 2010

Virgin Wines has hired a consultancy to build on its social media strategy.

It has drafted in consultants Somatica to help maximise its presence in social networks, with an view to building“customer trust and increasing brand awareness”.

Jay Wright, managing director of Virgin Wines, said: “The advances and increased use in social media has given us a new way to interact with our customers and, more importantly, to allow them to communicate with us and each other in an informal manner.

“Customer interaction is one of our main priorities and we are keen to use every channel to its full potential to allow every customer to communicate with us in a way that




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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