Brown Bros adds Cienna sparkler

20 August, 2010

Australian winery Brown Brothers has launched Cienna Rosso, claimed to be the first sparkling wine to be produced using the red grape Cienna.

Available in Makro from September, rrp £8.99, the wine will target consumers drawn to “fruity, sparkling wine styles”. Cienna is a cross of Spanish variety Sumoll with Cabernet Sauvignon.

Gail Gilbert, European sales and marketing manager for Brown Brothers, said: “We are excited about adding the Cienna variety to our innovative wine portfolio in Makro. Based on the feedback we have, including at the World Class Australia annual trade tasting, we are confident it will be a hit with consumers.” It joins Brown Bros’ other sparklers which include Zibibbo, Zibibbo Rosa, and NV Pinot Noir, Chardonnay and Pinot Meunier.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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