Green Goblin goes for the male market

20 August, 2010

Thatchers is hoping to drive awareness for Green Goblin cider with a national campaign for its core male market.

Targeting 18 to 30 year olds, the campaign will feature in consumer magazines such as BBC Top Gear, Four Four Two, FHM and Men’s Health, and Thatchers estimates it will reach more than 2.2 million men.

Straplines such as Hallelujah, a Flavour Bigger than the National Debt are being used to highlight the brand’s humorous side. “We are looking to push brand awareness with this campaign,” said managing director Martin Thatcher.




Bookmark this


Site Search

COMMENT

Agreeing to disagree

Disagreeing about wine is a fact of wine-trade life, like drugs in sport or corruption in politics. Because taste is entirely subjective, debates about our personal preferences are as inevitable as they are interminable. Indeed, these long-winded, wine-fuelled arguments are precisely what make our jobs so much fun.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter