Red completes Marlboro revamp

20 August, 2010

Marlboro has launched a new pack design for Marlboro Red, which will be rolled out from October.

The new-style king-size 10s and 20 packs will be introduced in two stages, first with a printed cellophane wrap emblazoned with “Redesigned. Same taste”, then moving to the new- look pack after two weeks. The rrp will remain the same at £6.31.

Zoe Smith, Marlboro marketing manager for UK and Ireland, said: “Introducing the contemporary packaging brings the iconic red and white design – which features an embossed pattern – bang up to date.” Following on from the White Menthol and Gold Original pack revamps earlier this year, the Marlboro Red pack redesign completes the rebranding of the signature Marlboro product portfolio.




Bookmark this


Site Search

COMMENT

The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Twitter