Red completes Marlboro revamp

20 August, 2010

Marlboro has launched a new pack design for Marlboro Red, which will be rolled out from October.

The new-style king-size 10s and 20 packs will be introduced in two stages, first with a printed cellophane wrap emblazoned with “Redesigned. Same taste”, then moving to the new- look pack after two weeks. The rrp will remain the same at £6.31.

Zoe Smith, Marlboro marketing manager for UK and Ireland, said: “Introducing the contemporary packaging brings the iconic red and white design – which features an embossed pattern – bang up to date.” Following on from the White Menthol and Gold Original pack revamps earlier this year, the Marlboro Red pack redesign completes the rebranding of the signature Marlboro product portfolio.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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