Consumers oppose minimum pricing

03 September, 2010

Nearly half of consumers are against plans to introduce a minimum price for alcohol and 76% say it would make no difference to their consumption.

A You Gov survey of 2,163 adults showed that 47% opposed the move, which appears to have been backed by Prime Minister David Cameron last month.

Forty per cent came out in support of such a measure, with each unit of alcohol costing at least 50p.

An overwhelming majority – 76% – claim they would drink the same regardless of a minimum price being set and 45% of regular pub-goers said it would encourage them to buy alcohol in the supermarket to drink at home “because of the cost”.

Cameron believes that current alcohol prices encourage a culture of “loading up” on cheap alcohol before a night out, fuelling acts of antisocial behaviour.

Anthony Wells, associate director of You Gov’s political and social research team, said: “With the public split over Cameron’s [comments], it will be interesting to see whether this develops into a major issue for the coalition government to deal with.”??




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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