Pure comedy provides tasting platform

03 September, 2010

Purity Brewing is sponsoring the Birmingham Comedy Festival, which runs from October 1 to 10.

The Warwickshire-based brewer will be holding beer-tasting events at a number of shows and selected venues that don’t normally stock Purity beers – which include Ubu and Mad Goose – will be selling its bottled ales.

Managing director Paul Halsey said: “We continuously look for ways in which we can support local events and the arts in particular.

“We look forward to promoting our beers to a wider audience using the platform of comedy.”?Acts appearing at the Birmingham Comedy Festival include Armstrong & Miller, Ross Noble, Shazia Mirza and Jo Enright.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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