Frosty Jack’s gets packaging makeover

03 September, 2010

Aston Manor has brought in new packaging for its Frosty Jack’s cider.

The company said the new look was designed to give a simpler, premium appearance to the brand and to communicate the high fruit content of the product.

Brand manager Helen Jones said: “The new label is designed to be in tune with the target audience and reflect its contemporary image.

“We are confident that the new design will ensure the brand has more shelf stand-out and entice new consumers.”?Aston Manor said it had standardised the alcohol unit information on Frosty Jack’s to ensure it met Portman Group requirements on responsible drinking messages.

A new advertising campaign is in the pipeline as part of a £1.5 million marketing spend, which includes sponsorship of comedy programmes on ITV2.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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