Shloer discounts on offer with DVDs

03 September, 2010

Vouchers worth 30p off a bottle of Shloer are being given away with a range of DVDs produced by Paramount Home Entertainment.

Promotional DVDs including Top Gun, Tropic Thunder and Star Trek are featuring in the promotion, which will also give purchasers money off a luxury ice cream and a Mexican meal range.

Shloer’s participation in the Movie Feast promotion – which will see the DVDs sold in specialist entertainment retailers and selected grocery stores – is part of a £12 million marketing programme for the brand this year.

Marketing communications controller Amanda Grabham said: “It’s perfectly aligned with our Best Served Shared campaign, which focuses on Shloer being served with food, and it’s an innovative collaboration which offers a great added-value package for consumers.”?Shloer is sold through SHS Sales & Marketing.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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